When Konstantinos Liakos arrived in China in 2014, he had a business plan with him, but not the answers. The reality of a market so different from the one he knew in Greece forced him to leave behind everything he had planned and begin again, right from the start.
Twelve years later, from Shenzhe
Worldwide Hellenism: Taking Greek Wine, Ouzo, and Tsipouro to the Chinese Market
Written on 09/18/2026